It's always about the "Why"

I am a work in progress - always striving to find that area of expertise that will allow me to bring the most value possible, to as many people as I can. For the longest time, I thought that was music. I dreamed about being a professional musician, writing album-after-album filled with epic, heart-stopping songs that pulled on the strings of everyone's souls. It started to become my identity.

At some point in my pursuit of this dream, I started to develop two lives. There's was the life of chasing this ideal of making music no matter the cost. It was glamorous and sounded pretty (literally and figuratively), but, there was another side of life that required my attention that was getting very little of it. I'll spare you the details, but I was split in half by my fantasy, and my responsibility.

Where I thought myself to be rich, I was terribly broke.

Fast forward a few years and I haven't picked up a pair of sticks since December 2013. Yes, I miss it and I often think about playing. I even think music will have a place in my life again - somewhere down the line, but my priorities are just different than they were five or ten years ago. Like I said - I'm a work in progress. That means I'm trying to be less about myself and more about things that will have a bigger, lasting impact on the people around me. I have a vision for my family that is able to stand strongly without the inclusion of songwriting. I want to focus on cultivating incredible relationships with my family, my community, and whoever I get to work with. Sure, I make a living do this - but It's about more than just selling my work (or my songs). 

I say all of that to say this - there is great importance in figuring out the one thing that you can do that will bring the most value to other people's lives. For me, I've learned that it's about liberating people in their own creative pursuits and helping them communicate it. Everything else just gets in the way.

The cool part about my line-of-work is having that one-on-one, face-to-face interaction with someone and seeing them light up when they're talking about what it is that they do. It's never really about the features and benefits.
It's always about the "Why". 


There's not some secret formula to telling a good story.  It's actually really easy to communicate something in a compelling way when you get to experience the heart behind it from the one who created it. The art lies within being able to recognize the passion and figuring out what it takes to unlock its potential. That process is why I do what I do.

Why do you do what you do? Let me know in the comments below, or reach out to me personally. I love hearing about people are pursuing.